Details & Info
Gorilla Mix — Full Label Design & Brand Identity
This project involved the complete design and development of a full packaging system for a line of plant-based nutritional supplements, requiring a balance of bold brand identity, technical precision, and production-ready execution.
The client needed a cohesive product family that could compete in the wellness marketplace while maintaining a consistent visual identity across multiple formulas. I designed the entire packaging system for three SKUs—Gorilla Mix Super Food, Gorilla Mix Energy, and Gorilla Mix Muscle Up—creating every label from the ground up while ensuring each product retained its own distinctive personality.
Typography was carefully selected to communicate strength, energy, and clarity, using bold display type supported by a clean information hierarchy that allows key messaging to stand out immediately on the shelf. A strategic color system differentiates each formula while preserving a unified brand presence across the entire product line. The custom gorilla branding reinforces the product’s powerful, performance-driven identity and appeals directly to its target audience.
Beyond the front label, this project demanded meticulous attention to the technical requirements of nutritional packaging. I designed the complete Supplement Facts panels, ingredient listings, directions, warnings, and supporting product information using FDA labeling guidelines for dietary supplements. Every section was carefully organized with precise typography, spacing, alignment, and information hierarchy to produce a professional, print-ready label that is both highly legible and structured for regulatory compliance.
From the initial branding concept to the final production files, every aspect of this packaging system—including typography, color palette, layout, product hierarchy, information architecture, and print preparation—was designed with accuracy and consistency in mind.
This project demonstrates my ability to combine creative branding with the technical precision required for food and nutritional packaging, delivering packaging that is visually compelling, manufacturing-ready, and built to inspire confidence in both the client and the consumer.










